On Demand Solutions

iSuppli, the El Segundo, Calif.-based electronics research company forecasts that the global video on demand market will increase from US$1.7 billion in revenue in 2006 to $12.6 billion in 2010. Driving that boom will be broadband, networks run by cable and satellite operators, and internet protocol television (IPTV). The report predicts that VOD will really pick up in two years, when those relatively new media begin to mature. Also driving the market will be intense competition between cable, satellite, IPTV and broadband video operators, who are trying to provide more interactivity and greater personalization of their services.

Today, service providers are in a race – a race for new products, for new customers, for revenue. Customers are demanding everything from video that provides instant entertainment to special events that cover everything from sport to global news services.

The TV set isn't dead, it's just shifting to become only one of many devices that advertisers, content owners and distributors and media companies should live with in the TV present while preparing for the PC and cell phone future. In this changing landscape and fluid competitive environment, how do you keep ahead of the pack? How do you create tactical differentiation?

The key to winning the race is more interactivity and greater personalization for your customers. Your infrastructure be scaleable and flexible enough so that as you need the network to grow, it can be provisioned with little to no disruption of services. Your network must be carrier-grade. And with GoBackTV, the next gen vendor for innovation your CATV or telco infrastructure can quickly start to generate new iPTV revenue.

C-COR Broadband will show you how to take your business into the new media, supplying you with the ability to respond quickly to new possibilities, increase the attractiveness of your services and improve your customer retention with On Demand.