Ad Insertion Solutions
With more than 15,000 analog and digital channels operating worldwide, C-COR leads the industry in digital advertising solutions. C-COR ad insertion solutions perform local insertion on both analog and digital cable networks from a single insertion system.
Advertising Revenues Depend on Digital
Digital penetration will surpass 50% by 2007.¹ With the ability to offer many more channels on digital than analogue, almost all new channel launches will be on digital. As cable customers transition to digital TV services, operators need the ability to insert local advertising on the digital tier to maintain and grow ad revenues. The challenge is to reach digital and analogue subscribers and to serve local and national advertisers without duplicating ad insertion infrastructure.
C-COR Advertising Solutions:
-
C-COR Digital Program Insertion lets operators reach digital and analogue customers from the same platform, with digital-to-analogue and digital-to-digital streaming, and C-COR digital cueing helps to protect against lost insertion opportunities.
-
C-COR Interconnect Solutions give operators new ways to attract local, regional and national advertisers and let multiple operators work in partnership.
-
C-COR products' smaller footprint, automatic one-step distribution, and centralized system and content management all lower advertising costs for cable operators.
-
C-COR helps take advertising to the next level with built-in support for High Definition insertion and targeted advertising.